SAJ O’beid

Saj is an active mother to four even more active kids! Her days usually involve driving back and forth to school, sports practice and other extracurricular activities. But, something has put a damper on her family’s busy life.

That something is the multiple car accidents that she and her kids have been involved in – all because the other drivers were on their phone while driving. As any parent can relate to, Saj refused to sit back and let this deadly habit threaten the safety of her, or for that matter, anyone’s children. Together with her husband Ray, they have worked to create KASSKIT to make the roads safer for everyone!

RAY Kassar

Ray is the devoted father to his four kids, as well as the founding partner at Waseet Consultancy Group. During the week, you’ll find him hard at work helping entrepreneurs successfully launching ideas. Until then, his main domains were security and real estate markets.

On the weekends, you’ll find him at home, or on an adventure with his family enjoying some quality time!

Back in November of 2016, his wife Saj came to him with the idea to put an end to the distractions of phones on the road. Sparked by her own experiences of being involved in car accidents caused by distracted drivers – Ray jumped wholeheartedly into the project.